The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you’ll be the best. Well, that approach just doesn’t work for most salespeople. The truth is, no two great sales reps are alike, and there’s no one right way to sell. The most successful sales reps, Gallup has determined from decades of research, understand their innate talents and strengths and use them to sell more effectively. Strengths Based Selling explains sales talent and how to identify and maximize your talents. This book examines the entire selling process — from assessing opportunity and cold calling to retaining and growing accounts. Learn how to apply your talents at each step. Strengths Based Selling includes access to the CliftonStrengths assessment.